CASEY’S EUROSPAR, CROSSMAGLEN, COUNTY ARMAGH
“Building and running a newly built superstore requires a
great system and top support… Henderson Technology has helped us to make it happen.”
Thomas Maguiness, Store Manager
Rise in average spend per basket
after implementing the
EDGEPoS loyalty scheme
With a focus on locally produced, high quality fresh food, Casey’s took a next level customer approach to their new superstore. With multiple offerings such as fuel forecourt, in-store hot and cold delicatessen, food to go, locally sourced butchery from Coolepark Meats, a 52 seater Casey’s Cafe and a vast range of products from their fruit and veg emporium and grocery department, it was essential this forward thinking retailer would need a flexible and integrated retail system.
Joined Up Thinking
The 13,o0o sq ft retail complex uses the EDGEPoS system on its tills and staff are delighted with how simple the system is to use. Owner, Brian Casey says, “The EDGEPoS solution streamlines everything from adding new lines to accessing wastage, to managing loyalty schemes to integrating scales and databases around the store. I would definitely recommend it as the best system on the market today.”
Thomas is also seeing the benefits of being able to access important sales data and reports. “I saw the promotion and loyalty schemes as an opportunity to build relationships with our customers. Now we can see where and how our customers are engaging. And since we’ve implemented the loyalty schemes and been more targeted about our promotions, we’ve seen an upturn of 73% in average basket spend. That means our customers are getting value from the products they want to buy.”
EDGEPoS is an essential tool at Casey’s. “Across the board, I can see the benefits of the system – everything from the back office to the integration of scales and dockets to the important intelligence about how we are performing. It’s added value to our business and helped us to serve our customers better and that’s what we are all about.”
Henderson Technology works hard to provide our Retailers with the most innovative features and solutions. We are proud to be recognised by industry leading organisations for EDGEPoS EPOS Software.