Newpark, VIVO Essentials Antrim

Brian Adger, locally respected businessman begins his EDGEPoS journey by explaining the difference in his community store. Both Brian and his store play an important role in his local community, donating generously to charities affected by his customers. Impressively store owner Brian managed to raise enough money for a lifesaving defibrillator for his store from just two events. In addition to this, Brian understands the importance of his community. He tailors all his products and service to meet their needs including door to door deliveries. All of which play a huge role in his success.

Brian tries to incorporate everything he can into his store to provide for his local community. The Store offers services such as; Pay Point, Lotto, Hot food, Collect+ and much more. Each and every space is utilsed in store to provide a product or service for a customer in the area. With his main competitors in the area offer a lot of similar services, Brian ensures his product mix is perfect to meet his customer needs. Another tool Brian believes aids his store success, is the latest addition to his store; EDGEPoS.

EDGEPoS user Brian Adger Antrim

EDGEPoS

Brian believes “EDGEPoS provides every tool you need to manage your shop”. Not only is the system easy to use, the handset and other equipment is a great asset. There are many aspects of the system Brian uses to maximise his store potential, but explains that he has only began using the system and understands there are numerous aspects that he could utilise.

Although the system has recently been installed Brain details the “immediate benefits” of the system, including the reports and accurate profit margins. Brian finds the detailed waste management reports allow him to increase store potential and compete with his neighbouring stores. The reports are “so accurate and detail the exact figures of stock in each category”, thus allowing him to ensure everything is under control in his shop.

Brian relishes the opportunity to benchmark and use the information EDGEPoS provides as a starting point to improve his store and maximise profitability. This material allows you to effectively adapt the product mix, and merchandise the store; replacing slow selling lines with new fresh products for customers to purchase.

Flexibility

One of the best things about EDGEPoS is its flexibility, with legislation changing time is of the essence. EDGEPoS provides all the tools Brian needs to manage the store and be an active member in his community. Brian often tailors deals and promotions to suit his store, and therefore engage with more customers.  “I can trust the information EDGEPoS offers me, and it plays a key role in decision making”. The system has everything I need, and makes it easy to target problem areas; ensuring the store is running efficiently and effectively. EDGEPoS highlights any problem; for example, negative profit margins, this is much better than previous systems I have worked with.

Security

With EDGEPoS everything in store is under control, audits can easily be generated. I think the system is great for keeping an eye on till activity. There is no excuse for non-scan items being put through the till as there are reports to show the outstanding products. I can easily amend any errors meaning the store is reaching its full potential. Additionally, reports allow me to monitor employee performances, ensuring the staff are in their best positions to meet customer expectations.

Promotion

The EDGEPoS system is way beyond anything Brian has ever seen before in previous systems. With 100% flexibility to tailor deals to his store, with money off coupons, and mix and match deals Brian adapts each deal to his community customer needs. For example; stocking the products required for the community “We slim together” scheme helping customers to make their recipes. Brian finds he gets the most out of the promotional period with his customers, keeping a good balance between promotional and non-promotional items.

The synergy of everything in the system, integration of all components makes everything much easier to manage. The collaboration of information from HORIS, and EDGEPoS enables me to meet customer needs and enhance the store offering. Concluding the vital part Brian plays in satisfying the needs of his community customers.